Branding / Web Design / UI/UX
Led Ciserro.com’s brand strategy and design executed across print and digital. Conducted research, presented strategy and guided primary stakeholders through branding exercise honing the voice and visual aesthetic. Led and handled all UX/UI design for new marketplace platform. Handled end-to-end design process including wireframes, prototypes, visual design redlines, and UI design system, built around responsive best practices. Collaborated on website development with copywriters, photographer, developers, and project manager.