Ciserro is an online senior care research platform. Ciserro’s mission is to humanize and simplify this often difficult and emotive search. I led the Ciserro team through a branding exercise that netted out with the Ciserro logo and aesthetic, and then moved through the web design process from wireframes to prototypes, then to Beta for mobile, tablet, and desktop applications.

 

I developed the UX and UI design for all aspects of the product. The site includes an extensive CMS for providers — collecting their personalized data for their site listing — optimized across all digital platforms.

 

I collaborated on this project with Ciserro stakeholders, photographers, copywriters, and front and back-end developers.​