Landing Page + Social Posts
When Lenovo was on the hunt for improved Google+ engagement which also supported SEO objectives, I designed this fun and innovative landing page based on the iProspect SEO's team contest concept.
Strategically placed Easter Egg promos hidden throughout Lenovo's website allowed users to discover and engage with Lenovo products. This innovative approach delivered 50% more G+ followers and increased site traffic, which surpassed campaign objectives and revenue goals.
In addition to creating and implementing a fun, engaging design, our efforts were further rewarded when this project was nominated for a 2015 Groundswell Forrester award for excellence in social marketing.