Choice Hotels

Landing Page Optimization / Redesign

As part of a proposal for Choice Hotels, I designed these mock-ups to demonstrate an optimized website experience. Our goals were to showcase our strategy for increasing brand revenue, reducing costs, pushing mid-week travel to business travelers, and, in the case of Cambria, appealing to a millennial audience.

For for these redesigns, I removed barriers to conversion by showcasing the booking mechanism, emphasizing key amenities through benefits-driven content below, and highlighting rewards program and the mobile app.


Updated mock ups and original websites